Apr 27, 2026
Tariff refunds open, Google ships PMax A/B testing, Mel Robbins lands Target
The CAPE refund portal opened Monday and brands are already getting sued by their own customers, Google quietly turned on real PMax experiments for everyone, Shopify made every store agent-readable, and a four-month-old protein brand cracked Target nationally. Here's what moved DTC April 20 through 26.
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